BBC variety lead Miranda Wayland is about to affix Prime Video/Amazon Studios Europe, Selection can affirm.
Wayland was beforehand deputy head of variety on the BBC. She had been on the broadcaster for 5 years however reportedly introduced her resignation final week.
She’s going to be a part of Amazon later this 12 months the place she’s going to take up the place of head of Europe’s variety, fairness and inclusion for Amazon Studios and Prime Video. Her remit will embody each off-screen and on-screen illustration.
Wayland will work intently with European originals, enterprise affairs, public coverage, advertising and different departments with the intention of accelerating variety, fairness and inclusion all through the enterprise through programmes and different initiatives.
Wayland will report back to Latasha Gillespie, Amazon Studios’ international head of variety, fairness and inclusion at Amazon Studios. Gillespie is predicated in Los Angeles.
Earlier than her function on the BBC, Wayland labored at ITV for a decade, the place she held the title of variety supervisor.
In an deal with throughout Mip TV final 12 months, Wayland pointed to “Luther” for example of a present missing in authenticity regardless of casting Idris Elba within the lead. “When it first got here out, everybody liked that Idris Elba was in there – a very robust black character lead,” Wayland reportedly mentioned. “However after you bought into the second collection you thought: properly, he doesn’t have any black mates, he doesn’t eat any Caribbean meals. This doesn’t really feel genuine.
“It’s nice having huge landmark reveals with key characters, but it surely’s about ensuring every part round them – their setting, tradition, the set – is completely reflective. Our commissioners proceed to have these dialogues about methods to get authenticity of character right.”
BBC chief content material officer Charlotte Moore mentioned: “Miranda has been instrumental in enhancing variety and inclusion throughout the BBC and the broader business. I thank her for all her exhausting work, the help she has given our content material commissioning groups and for every part she has executed to launch and help the BBC’s £112 million ($147 million) variety fund. She will likely be massively missed.”
BBC Director of Artistic Range June Sarpong added: “The BBC has all the time been a nurturer and developer of world class expertise and Miranda Wayland’s unimaginable trajectory right here isn’t any exception to this. Over the previous few years it has been such a pleasure to see Miranda develop to turn into one of many main D&I practitioners within the British inventive business. Her work as Head of Artistic Range has actually helped to drive elevated various illustration each on and off display in addition to higher serve various audiences, her dynamism and enthusiasm will likely be sincerely missed.”