Shining a lightweight on Cheltenham
Coral is utilizing London’s Piccadilly Lights in a bid to spice up curiosity within the Cheltenham Competition.
The bookmaker’s “Your Horse” scheme is billed as UK betting’s first DeepScreen activation marketing campaign.
A spokesman stated: “Moments into the motion, riders and horses dissolve away, leaving the viewer with one horse which then leaps out of the display in slow-motion.
“Coral is the first-ever model to completely make the most of each the back and front expertise of the DeepScreen, utilizing it to indicate the velocity and movement of the racehorses.”