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Cheltenham Festival 2022 LIVE: Runners and jockeys CONFIRMED, Templegate tips, betting offers

Cheltenham Festival

Shining a lightweight on Cheltenham

Coral is utilizing London’s Piccadilly Lights in a bid to spice up curiosity within the Cheltenham Competition.

The bookmaker’s “Your Horse” scheme is billed as UK betting’s first DeepScreen activation marketing campaign.

A spokesman stated: “Moments into the motion, riders and horses dissolve away, leaving the viewer with one horse which then leaps out of the display in slow-motion.

“Coral is the first-ever model to completely make the most of each the back and front expertise of the DeepScreen, utilizing it to indicate the velocity and movement of the racehorses.”


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