MYSTIC, CT (CelebrityAccess) — A small city music competition in rural Connecticut has been pressured to alter its identify after coming too near the branding of competition behemoth Coachella.
Few folks would ever mistake the competition previously often called Floatchella in Mystic, Connecticut, for the actual factor. The competition, which debuted in 2020 and took a hiatus in 2021, options native bands and DJs acting on a dock with the viewers having fun with the present from paddle craft, similar to small boats or paddleboards, floating in Mystic’s protected interior harbor.
Organized by the Mystic Chamber of Commerce and the Downtown Mystic Retailers Affiliation, the inaugural version of the occasion in 2020 drew about 300 paddle craft with extra music followers watching from the close by shore.
Whereas the occasion is free, organizers promote quite a lot of merch with the Floatchella model to assist subsidize the occasion and different actions of the native enterprise organizations.
Nonetheless, that didn’t appear to matter to AEG Presents, the corporate behind the Coachella Pageant, who despatched a cease-and-desist letter to the Mystic Chamber of Commerce, demanding they cease utilizing the Floatchella identify and get rid of any merch bearing the emblem.
“The Chamber was stunned that our non-profit within the southeast nook of Connecticut garnered the eye of AEG Worldwide for a Coachella naming state of affairs. The occasion was by no means mistaken as having any affiliation to Coachella for the 1,500 individuals who attended the final 2 years. We’ll lose some cash kind the merchandise we have to get rid of, however we are going to climate the storm and the occasion will stay on as Floatfest, Music on the Mystic River,” Bruce Flax, President of the Larger Mystic Chamber of Commerce informed CelebrityAccess.
Whereas it could look like an overreaction on the a part of AEG over a competition that might by no means be mistaken for Coachella, corporations should take steps to guard logos. By failing to say their rights towards an alleged infringement, a trademark proprietor could face a weakening of the trademark’s authorized protections in future circumstances by a lack of distinctiveness of the model.
A spokesperson for AEG Presents didn’t reply to a request for remark.