Doechii Celebrates Wild Nights, Getting High on ‘Persuasive’

After taking social media by storm in late 2020, Doechii returns to the highlight with the discharge of her latest single, “Persuasive,” together with information of her current signing to Prime Dawg Leisure.

“Listening to Doechii I knew instantly this lady is a star. Her expertise is boundless, fluid and genuine,” mentioned Moosa Tiffith, President of Prime Dawg Leisure in a launch. “We’re dedicated to following her limitless imaginative and prescient.”

“I discovered a household in TDE,” Doechii mentioned. “They don’t merely comply with traits — they create them. Specializing in the music and the artwork is the place my head is at too. Now we have a lot coming at you — and I don’t plan to sleep for some time.”

“Persuasive” is an ode to late nights and partying just a bit too arduous, with Doechii — who has drawn comparisons to hip-hop visionaries like Missy Elliot — deploying her signature move to pay homage to the fun of getting sloppy amongst associates. “If it’s weed on sight, then all of us OK/Temper’s all proper if all of us getting paid,” she raps. “Socks on thigh and all of us too excessive/To be not OK, to be not on key.” In the course of the observe’s hook, she transforms right into a seductress, her voice sultry and hypnotic: “She’s so persuasive/That marijuana/She’s so flirtatious,” she coos.

The 22-year-old Tampa, Fla. native grew to become an web darling when her 2020 single “Yucky Blucky Fruitcake” — an autobiographical epic that seamlessly blends maniacal, rapid-fire rhymes with smooth-talking braggadocio — went viral on TikTok and propelled Doechii into the highlight. With the discharge of two EPs — 2020’s Oh the Locations You’ll Go, and 2021’s BRA-LESS — and a visitor look on Isaiah Rashad’s “Wat U Sed,” Doechii additional cemented her standing as a rising artist with a novel and plain presence.

“I used to be by no means very private. I made songs that I assumed different folks would take pleasure in and I averted speaking about myself or my experiences rising up as a result of I didn’t actually suppose it mattered. I didn’t suppose anyone would actually care or relate,” she instructed Rolling Stone final yr. “That’s type of turn out to be the entire core of my artistry. I’ve a perception that I’m a mirror to folks. I need to have the ability to be courageous sufficient and belief God sufficient to say what it’s that most individuals are afraid to say.”

“We acknowledged Doechii’s expertise and boldness,” mentioned Anthony “Prime Dawg” Tiffith of the rapper and singer’s output. “We work with artists who’ve their very own robust imaginative and prescient, and Doechii match proper in. She is able to so many alternative kinds, sounds, and personalities.”