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Ghana movie industry is not dead; movie producers need to be more creative – John Dumelo

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Ghana movie industry is not dead; movie producers need to be more creative - John Dumelo

Ghanaian male actor, philanthropist, Politician and farmer, John Dumelo has shared his view on the state of the Ghanaian movie industry.

According to the experienced and renowned actor, DVDs are no more in the system. He advised all movie producers to find other innovative ways of selling their works out to the public since Ghanaians no more patronize the old system.

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Speaking to Foster Romanus on e.TV Ghana’s ‘The Late Nite Celebrity Show’ Mr. Dumelo opined;

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I think that the Ghanaian movie industry is being revived. Producers are still producing, but the only thing wrong is that, the producers haven’t found innovative ways to market themselves. 10 year ago, you do a film, you put it on a CD, you go on the street and sell it, people will buy it and some at the end will say that they sold 50,000 or 100,000 copies. The thing is, these days, people don’t have the DVD players so even if you produce CDs where are they going to watch it?”
Nowadays, everything is literally on the phone or laptop so if the film industry finds innovative ways to market it, people will still go and download it and a lot of them will also go to the cinema. I have never seen a Ghanaian film that has been premiered and only two or three people show up. Every film that have been premiered, it has been successful. You would also realize that a lot of people will walk and watch the film at the cinemas. But we need to bring it down to the level of those who can’t walk and go watch at the cinemas. We need to find innovative ways to market our movies.

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He added that though the industry is still slow, it still exists.

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