Vaseline® introduced that Linda Mtoba can be their first-ever native Model Ambassador
9 March 2022, Johannesburg: She’s a much-loved and recognised face from tv and everybody’s favorite Insta-bae and now Linda Mtoba has been named as the brand new Face of Vaseline.
Linda has labored with Vaseline on quite a few campaigns since 2016 however the model and The River star have now determined to take the connection to the subsequent degree and make issues official.
Finest recognized for her roles as Zama on Isibaya and Nomonde on The River Linda has additionally change into a revered trend and sweetness content material creator who has labored with many international and native manufacturers. Her followers love her for her bubbly and genuine persona and her easy type and revel in watching Linda adapt to motherhood and see her daughter, often called ‘Bean’ to her followers, develop and thrive.
Linda shared an emotional video on her social media channels as we speak exhibiting how she shared the announcement together with her closest family and friends through a Zoom name not too long ago.
“I’ve labored with some superb manufacturers over time and typically I really feel like I’ve to pinch myself after I get to work with manufacturers that I actually love. Manufacturers I grew up with. They felt like they had been a part of my household and utilized by everybody in our dwelling. Vaseline is such an iconic model and one which has such a robust legacy in South Africa and I really feel extraordinarily grateful and privileged to be known as the Face of Vaseline,” stated Linda, “I’m so excited for everybody to see the work we have now been doing and have deliberate for 2022 and I’m excited to see how I can deliver this model to life for South Africans in new methods.”
Unilever Private Care Senior Public Relations Supervisor for Africa, Sphelele Mjadu stated Linda was a pure match for the model and that the 2 had developed a robust relationship over time.
“Linda is somebody who actually embodies the fashionable South African girl and speaks to so lots of the people who love and use Vaseline. She is somebody whose household values, authenticity and life-style actually align to the Vaseline model values and proposition,” she stated “Once we determined we wished a model ambassador, we knew immediately, it needed to be Linda. We now have all the time loved working together with her and her workforce and love that she resonates a lot with our model and our customers. We’re so excited to start this partnership and looking out ahead to seeing how Linda and Vaseline can create magic collectively.”