OVERHEARD @ SXSW WEDNESDAY: Attendance Deficit, Cheri Hu, Roblox, Two Busy Meetups, Instagram NFTs And More
(Hypebot) — Because the music section ramps up, attendance on the first IRL SXSW since 2019 is down. Native media is saying 20%, however sources inform Hypebot that the venerable gathering might be down 30 – 35% from pre-pandemic ranges. I’ve been on the bottom since Tuesday afternoon and…
(Hypebot) — Because the music section ramps up, attendance on the first IRL SXSW since 2019 is down. Native media is saying 20%, however sources inform Hypebot that the venerable gathering might be down 30 – 35% from pre-pandemic ranges.
I’ve been on the bottom since Tuesday afternoon and have been shocked by the shortage of crowds nearly in all places. That’s nice for social distancing, however dangerous information for the 1000’s of companies and gig employees hoping for a a lot wanted post-pandemic bump.
Cheri Hu and the Water & Music DAO
Regardless of the attendance downturn, Cheri Hu had a robust crowd for her SXSW presentation on the motivation behind and creating construction of the Water & Music DAO.
“It’s an enormous shift from particular person creator having full operational management to a DAO which has be constructed round serving emergent group pursuits,” stated Hu of her ongoing web3 journey.
Amongst Hu’s informative sidebars was about artists exploring social tokens then souring on them and all of web3. “If an artist is providing followers a collective mannequin, how a lot management have they got?” asks Hu. “Have they got artistic management? That’s led to hesitation with within the inventive group.” It’s the type of downside that may kill a transformative concept earlier than it will get off the bottom.
Roblox: The Metaverse is right here
The time I spent with Jonathan Vlassopulos, the World Head Of Music at Roblox will result in an in depth article quickly concerning the music plans for this large on-line gaming group and recreation creation platform.
However there’s no want to attend for the large takeaway: the metaverse shouldn’t be coming, it’s right here now and it’s time to stake out your declare.
Two very busy Meetups
Dmitri Vietze, the CEO of Rock Paper Scissors and the Music Tectonics Convention hosted the favored Music Tech Networking Meetup the place I noticed Kevin Breuner of CD Child, veteran music tech investor Brian Zisk, convention and startup marketing consultant extraordinaire David Hazen, Josh Greenberg of Goldmill, Jeffrey Pezzuti who’s the CEO of Eyelussion, Dallas Jackson of TipSee Music, Stephen Parker of startup accelerator gener8tor, Spencer Elliott of viewstub, the crew behind social music app Anthems and plenty of extra.
The Agent Promoter Meetup was stuffed too many brokers and promoters to checklist right here. Past an exuberance that after two lengthy years dwell music is lastly (fingers crossed) again, what struck me most about this gathering was how rather more various it was than the final SXSW Agent Promoter Meetups I’ve attended.
Musical gender and ethnic range shouldn’t be new at SXSW, however it’s lengthy overdue on the enterprise aspect.
Many international acts ignored
As all the time, the acts on this 12 months’s SXSW schedule are from all around the world. However COVID associated well being laws have turned journey plans into morass of visas, delays, costly airfares, rapid-tests and pink tape.
“Transferring six folks round out of your house nation at any level is a disturbing and logistical nightmare. Then you definitely add folks having been recovered from COVID,” stated Sian Walden, supervisor of the Wanderers, an Adelaide, Australia, pop duo showcasing at SXSW. “Issues are altering quickly. One factor I used to be positive of every week in the past, I’m not precisely positive would be the case after we fly.” (Billboard)