Elf Cosmetics

E.l.f. Cosmetics is an American cosmetics brand based in Oakland, California. Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, and mascara, among others. E.L.F. was founded in 2004 by Alan and Joey Shamah, a father-and-son team with experience in apparel that was inspired by the concept of…