Movie Ad Firm National CineMedia Touts “Lights-Down” Spots Next To Feature, Says Latest ‘Spider-Man’ Drew More 18-To-34s Than Super Bowl
Nationwide CineMedia instructed advertisers right now that it might probably assist them attain “the unreachables,” aka 18-to-34-year-olds who’re drawn extra to films than to linear TV. In an upfront presentation held for an unmasked, in-person crowd at New York’s Lincoln Middle, the corporate introduced the launch of a brand new knowledge platform, NCMx, which incorporates…