LOS ANGELES (CelebrityAccess) — Main League Soccer workforce, the LA Galaxy introduced the formation of a brand new take care of Volkswagen that can see the automaker change into a founding associate for the workforce and their dwelling stadium, Dignity Well being Sports activities Park (DHSP).
Below the phrases of the deal Volkswagen will change into the Unique Automotive Accomplice for the Galaxy, with the Volkswagen model extensively featured on signage by way of Dignity Well being Sports activities Park, together with emblem rotation on the scoreboard throughout all publicly ticketed occasions, rotational publicity throughout the stadium’s 405 and 91 freeway marquees.
Volkswagen will probably be featured as a title evening sponsor of 1 common season dwelling sport per yr at DHSP, the primary of which is able to happen this Saturday, March 19, 2022.
Moreover, the stadium may also have automobile shows across the venue and can take part in activations and the settlement builds on Volkswagen of America’s current partnership with the U.S. Soccer Federation.
“Dignity Well being Sports activities Park is among the most sustainable soccer stadiums on this planet with a long-standing custom of saving vitality and water, recycling, buying environmentally preferable merchandise, and serving to elevate consciousness of environmental points,” stated Katie Pandolfo, common supervisor of Dignity Well being Sports activities Park. “Volkswagen mirrors our ongoing dedication to environmental sustainability, and this partnership will assist us make a fair greater optimistic impression on our work on this space each at our venue in addition to throughout the higher Southern California space.”
“We’re excited to convey Volkswagen’s enthusiasm of soccer to the native stage with our LA Galaxy partnership. We stay up for participating with the followers and group all through the season,” stated Dave Lueders, vp, Western Area – Volkswagen of America, Inc.
The monetary phrases of the sponsorship deal weren’t disclosed.