What agency is responsible for marketing Jamaica as a tourist destination?
The Jamaica Tourist Board (JTB) is Jamaica’s national tourism agency and is responsible for worldwide tourism marketing and promotion for the island of Jamaica.Click to see full answer. Beside this, what is the role of the Jamaica Tourist Board?Its mandate has been to promote Jamaica as a preferred travel destination; identify new and emerging consumer…
The Jamaica Tourist Board (JTB) is Jamaica’s national tourism agency and is responsible for worldwide tourism marketing and promotion for the island of Jamaica.Click to see full answer. Beside this, what is the role of the Jamaica Tourist Board?Its mandate has been to promote Jamaica as a preferred travel destination; identify new and emerging consumer groups; cultivate new relationships with travel partners and disseminate timely and useful marketing information to its offices and travel partners worldwide.One may also ask, how do the regional tourist organizations promote tourism? Regional Tourism Organizations provide regional leadership and support a more coordinated and collaborative approach that maximizes resources, encourages strategic planning and investment, and results in stronger marketing with better reach. Moreover, how does Jamaica benefit from tourism? Today, tourism is considered Jamaica’s second most important earner of foreign exchange. Stores, restaurants, transportation, and many other activities that cater to tourists also provide direct employment in the industry. Many other Jamaicans in every sector of the economy earn part of their income from tourism.What Is the Role of Tourism Product Development Company?One of the major roles of the TPDCo is to maintain quality in the industry. That is to ensure destination integrity and assurance. TPDCo is also responsible for the creation, organization and conduct of training and skills upgrading programmes which facilitate the development of the human resource in the industry.
