CBS News And The Weather Channel Announce Content Partnership – CB

CBS Information and The Climate Channel have introduced a partnership on climate reporting and expertise.

The Climate Channel’s stories will probably be featured in the course of the community’s morning and night newscasts, together with CBS Mornings and CBS Night Information with Norah O’Donnell, in addition to the CBS Information Streaming Community. The partnership additionally contains investigative stories from each shops on local weather.

Neeraj Khemlani, president and co-head of CBS Information and Stations, stated in a press release, “By bringing collectively CBS Information and the Climate Channel’s climate groups and digital view expertise, we is not going to solely have the ability to the climate however present viewers what it’s actually going to appear to be.” He known as it “a holistic partnership that brings collectively the dimensions of each corporations’ reporting groups, applied sciences and audiences.”

Byron Allen, founder, chairman and CEO of Allen Media Group, the proprietor of The Climate Channel, appeared on CBS Mornings to the partnership. The Climate Channel already has supplied stories for the morning present.

He stated in a press release, “This new collaboration is designed to supply the CBS Information viewers essentially the most modern climate reporting, in addition to higher attain for the Climate Channel’s model. CBS Information and the Climate Channel will work carefully collectively to discover and examine points associated to local weather and our surroundings.”

The collaboration means CBS Information will draw on The Climate Channel’s “Digital View,” immerse combined actuality expertise that enables viewers “to visualise future climate forecasts – to see how snow, rain, floods or tornadoes can have an effect on a earlier than the situations arrive,” the networks stated within the announcement. The stories originate from The Climate Channel headquarters in Atlanta. The partnership contains reporting from Climate Channel meteorologists Stephanie Abrams, Jim Cantore and Mike Bettes and others on the channel workforce.



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