How does a perceptual map work?

A perceptual map is a visual representation of the perceptions of customers or potential customers about specific attributes of an organization, brand, product, service, or idea. This diagrammatic technique (perceptual mapping) asks participants to place products relative to one another along 2 or more axis.Click to see full answer. In respect to this, what does a perceptual map do?A perceptual map is of the visual technique designed to show how the average target market consumer understands the positioning of the competing products in the marketplace. In other words, it is a tool that attempts to map the consumer’s perceptions and understandings in a diagram.Similarly, what are the two axis on the perceptual map? A typical perceptual map is a two-dimensional graph with a vertical axis (Y) and a horizontal axis (X). Each axis consists of a pair of opposite attributes at each end. Keeping this in consideration, what is product perceptual mapping as it relates to brand positioning and what is the benefit of creating perceptual maps? Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers have of and the reactions they have to brands, products, services and other market offerings.How do you explain perception?Perception can be defined as our recognition and interpretation of sensory information. Perception also includes how we respond to the information. We can think of perception as a process where we take in sensory information from our environment and use that information in order to interact with our environment.