How does Pepsi segment its market?
The company of Pepsi Cola is used to segment the market of the product geographically by focusing their market and attention towards the urban areas and in the hot summer days because people are interested in spending 9 rupees in getting a good reasonable drink, which gives them pleasure and reduces their thirst.Click to see…
The company of Pepsi Cola is used to segment the market of the product geographically by focusing their market and attention towards the urban areas and in the hot summer days because people are interested in spending 9 rupees in getting a good reasonable drink, which gives them pleasure and reduces their thirst.Click to see full answer. In this way, what are the segments of PepsiCo? About PepsiCo, Inc. The Company operates through six segments: Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), North America Beverages (NAB), Latin America, Europe Sub-Saharan Africa (ESSA), and Asia, Middle East and North Africa (AMENA).Similarly, what is the target market for Pepsi? Target Markets: The primary target group of PepsiCo for its Pepsi line of products are people in the age group of 13-34. It also targets people that are athletes and overweight (PepsiCo 2010). Pepsi has a distinctive style of portraying times in their ad campaigns. One may also ask, what is the marketing strategy of Pepsi? Segmentation is the important strategy which helps the brand in targeting the specific group of customers with differentiated offerings. Pepsi is the mass market product which uses undifferentiated targeting strategies in order to be competitive and increase its sales.How does Coca Cola segment their market?To know what their customers need, Coca-Cola uses the consumer segmentation criteria and market into different groups: behavioural, psychographic and profile. Coca-Cola creates value to its customers and with good performance to convince people to buy their products.
