The Pabst Theater Group To Book And Manage Milwaukee’s Miller High Life Theatre

MILWAUKEE (CelebrityAccess) — Wisconsin Middle District’s Board of Administrators introduced the approval of a five-year settlement that may see the Pabst Theater Group function the unique booker on the historic Miller Excessive Life Theatre in downtown Milwaukee.

The five-year deal will see the Pabst Theater Group, led by president & CEO Gary Witt, instantly assume accountability for reserving ticketed leisure occasions held on the 4,087-seat Miller Excessive Life Theatre, with full operations for the venue onboarded by July thirty first.

All present Miller Excessive Life Theatre bookings will likely be honored as outlined within the settlement. The Wisconsin Middle District will retain naming rights and sponsorship alternatives and rights to guide the Miller Excessive Life Theatre for conferences and conventions enterprise.

“The aim of this settlement is to align with an entity that delivers best-in-class visitor experiences and promoter partnerships; showcases a dedication to town of Milwaukee; and will increase the exercise of the Miller Excessive Life Theatre with out compromising the Wisconsin Middle District’s capability to maximise the area for our core conferences and conventions enterprise,” mentioned Marty Brooks, president and CEO of the Wisconsin Middle District. “Our purpose for the Miller Excessive Life Theatre is to maximise exercise. We have now been speaking with a wide range of promoters for years, and now’s the appropriate time as demand for reside occasions ramps up and we deal with the continued progress of conference middle enlargement, set for completion in early 2024.”

“When our trade was abruptly and utterly shut down by the pandemic, it confirmed us and everybody else simply how vital reside leisure will not be solely to its followers, but in addition to the financial well being and imaging of our metropolis,” mentioned Gary Witt, President and CEO of the Pabst Theater Group. “A part of our mission as an virtually 20-year-old Milwaukee firm is to ensure that town round us thrives. And with that, the widespread purpose in our settlement with our buddies on the Wisconsin Middle District is as we have now accomplished prior to now with every of the venues that at the moment are part of the Pabst Theater Group, to reawaken and assist to provide a soul and identification to a different historic and exquisite venue, the Miller Excessive Life Theatre.”