Vanderbilt Unveils New Athletics Logos To Be Used In 2023 – OutKick

Vanderbilt unveiled a new brand and seal for athletics and the college on Tuesday.

The college said in a information launch its new visible id was designed to replicate “the college’s ahead momentum and to construct delight and visibility throughout the establishment, together with its athletics program.”

The Vanderbilt College Board of Belief authorised the adjustments and they are going to be carried out in phases, beginning in late March, marking its first model redesign since 2003.

The varsity mentioned over the previous two years, they accomplished greater than 500 surveys, 70-plus one-on-one interviews and dozens of workshops and group engagement classes to get enter from throughout the group earlier than making the adjustments.

“Our ‘One Vanderbilt’ spirit defines who we’re, and we wished our id to replicate that,” said Steve Ertel, vice chancellor for communications and advertising. “We heard from people throughout the college that they wished our marks to indicate who we’re at this time, and that additionally they wished to reveal stronger unity between the college and athletics. The symbols we use to precise who we’re as a group assist us convey a shared sense of function that may information and encourage us whereas additionally attracting others to affix and assist that shared function.”

2022 Vanderbilt University wordmark
Vanderbilt College’s new logo.

The discharge states the brand new logos will likely be phased in instantly however won’t be on athletics uniforms till the autumn of 2023 — use of the logos in athletics services will start “over the following a number of years.”

Metallic Gold V Black Outline
Vanderbilt Athletics logo.

The “block V” brand will change into the brand new main athletics brand slightly than the outdated “star V.”

Candice Lee, vice chancellor for athletics and college affairs and athletic director, was a key accomplice within the visible rebuild.

“From my perspective, the timing is ideal in that it illustrates the ‘new period’ that we’ve spoken of usually,” Lee mentioned. “It’s a brand new day, with new vitality, alignment and momentum to match. It’s one other instance of ‘Vandy United’ in motion.”

The discharge states the refresh additionally features a fully redesigned college seal.

2022 Vanderbilt Seal
Vanderbilt College seal.

“The seal’s elements embrace a powerful V mark that can function a connecting image throughout the college; Vanderbilt’s founding yr; oak branches, that are a part of the Vanderbilt household crest; and references to navigation, together with a star and compass components signifying charting a ahead course collectively,” the discharge states. “The identical V mark has been included into an up to date main brand for athletics.”

The seal contains a new Latin motto, the college’s first: “Crescere aude,” which interprets to “dare to develop.”


Comply with Meg Turner on Twitter @Megnturner_ and Instagram @Megnturner.


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