What are the characteristics of a reference group?
The following characteristics of Reference Group Behaviour may be pointed out: (i) The individual or group considers the behaviour of the other individual or group as ideal behaviour and imitates it. (ii) The individual or group compares himself or itself with the other individual or group.Click to see full answer. Thereof, what do you mean…
The following characteristics of Reference Group Behaviour may be pointed out: (i) The individual or group considers the behaviour of the other individual or group as ideal behaviour and imitates it. (ii) The individual or group compares himself or itself with the other individual or group.Click to see full answer. Thereof, what do you mean by reference group?A reference group is a group to which an individual or another group is compared. Ie: Demographic Sociologists call any group that individuals use as a standard for evaluating themselves and their own behavior a reference group.Also, what are the three types of reference groups? There are three basic types of reference groups: informational, utilitarian, and value- expressive. Informational influence can be powerful, and is perhaps the most easily affected by a well planned marketing strategy. In this regard, what are some examples of reference groups? Examples of your normative reference groups include your parents, siblings, teachers, peers, associates and friends. A comparative reference group is a group of individuals whom you compare yourself against and may strive to be like. Examples include celebrities and heroes.Who proposed the concept of reference group?A reference group may be an actual group, a collectivity or an aggregate, a person or personification of an abstraction. The term ‘reference group’ was coined by Herbert Hyman in Archives of Psychology (1942) to refer to the group against which individual evaluates his or her own situation or conduct.
