What companies use ansoff Matrix?

Market development is the second market growth strategy in the Ansoff matrix. This strategy is used when the firm targets a new market with existing products. There are several examples. These include leading footwear firms like Adidas, Nike and Reebok, which have entered international markets for expansion.Click to see full answer. Moreover, what is the ansoff matrix with examples?In the Ansoff’s matrix, market penetration is adopted as a strategy when the firm has an existing product and needs a growth strategy for an existing market. The best example of such a scenario is the telecom industry. Most telecom products are existing in the market and they have the same market to cater to.Likewise, how does Coca Cola use ansoff Matrix? Coca-Cola developed this new product to sell to its existing markets to increase sales. It ‘occurs when a company decides to make new products for new markets’ (BPP Learning Media, 2010, p. 162). Coca-Cola has used diversification as one of its strategies on a number of occasions. Similarly, it is asked, what is the ansoff matrix used for? The Ansoff Matrix, also known as the Ansoff product/market Growth Matrix, is a strategic planning tool used to analyze and generate four alternative directions for the strategic development of a business or corporation.How does Apple use ansoff Matrix?Apple Ansoff Matrix is a marketing planning model that helps the multinational technology company to determine its product and market strategy. Ansoff Matrix illustrates four different strategy options available for businesses. These are market penetration, product development, market development and diversification.