What is exploratory research in marketing?
Exploratory Market Research. The exploratory market research approach attempts to discover general information about a topic that is not well understood by the marketer. When gaining insight (i.e., discovery) on an issue is the primary goal, exploratory research is used.Click to see full answer. In this manner, what is the meaning of exploratory research?Exploratory research…
Exploratory Market Research. The exploratory market research approach attempts to discover general information about a topic that is not well understood by the marketer. When gaining insight (i.e., discovery) on an issue is the primary goal, exploratory research is used.Click to see full answer. In this manner, what is the meaning of exploratory research?Exploratory research is “the preliminary research to clarify the exact nature of the problem to be solved.” formal qualitative research through in-depth interviews, focus groups, projective methods, case studies or pilot studies.Subsequently, question is, what is exploratory and descriptive research? Exploratory research is one which aims at providing insights into and an understanding of the problem faced by the researcher. Descriptive research, on the other hand, aims at describing something, mainly functions and characteristics. In this way, what is an example of exploratory research? Examples of Exploratory Research Design A study into the role of social networking sites as an effective marketing communication channel. An investigation into the ways of improvement of quality of customer services within hospitality sector in London.What is exploratory qualitative research?Exploratory research, one of the primary avenues for qualitative research, is instrumental to understanding the “why” and other factors that have yet to be clearly defined. It is meant to gather descriptive information and provide a better understanding of something.
