What is standardization and adaptation in international marketing?

As pointed out, adaptation involves modifying a product so as to meet the local requirements and customs. Adaptions also demand the use of different marketing and selling strategies in the foreign market. With standardization, however, the products are neither modified nor are the marketing approach changed.Click to see full answer. Moreover, what is standardization in international marketing?The general definition of global standardization is the ability to use standard marketing internationally. In other words, it’s the ability for a company or business to use the same marketing strategy from one country to the next, and across various cultures.Secondly, what is product adaptation in international marketing? Product adaptation is the process of modifying an existing product so it is suitable for different customers or markets. An adaptation strategy is particularly important for companies that export their products because it ensures that the product meets local cultural and regulatory requirements. Consequently, what is standardization adaptation debate in international marketing? The one supports the standardization approach and argues that multinational companies’ behavior should be uniform to minimize total costs and promote a global corporate image. The other argues for the need for adaptation to fit the unique dimensions of each local market.What is the difference between standardizing and customizing a marketing plan for another country?As the intercountry trade progressed multinationals embraced standardization to rapidly build their mkt share. Customization or adoption of marketing mix on the other hand refers to tailoring the products and services according to the needs of individuals or groups of individuals.