What is the benefit of a nontraditional channel?

Nontraditional channels, including the Internet and mail-order channels, help differentiate a firm’s product from the competition. Producers use another manufacturer’s already-established channel. Achieve mass market selling.Click to see full answer. Then, what are non traditional markets?Non-traditional marketing is any unconventional, strategic marketing program, activity or tactic that uses uncommon methods to reach a target audience in a new way. Because marketing is constantly changing, the tactics that are considered “non-traditional” will continue to evolve over time. what are the three basic functions performed by intermediaries? Channel intermediaries perform three basic types of functions. Transactional functions include contacting and promoting, negotiating, and risk-taking. Logistical functions performed by channel members include physical transportation, storing, and sorting functions. Thereof, what are non traditional retailers? Manufacturers supplied retailers directly, or used intermediaries like wholesalers, outside sales reps or distributors. Nontraditional retail channels now include selling directly to consumers via a manufacturer website, through a representative’s website or using a variety of third-party sales websites.What are the functions of intermediaries?Functions of Intermediaries. Channel intermediaries, whose main purpose is to deliver product from the manufacturers to the end users. The purpose of a channel intermediary is to move products to consumers, whether business or consumer. Some intermediaries take title, or ownership, of the product from the producer.