What Is The Sofi Breakup Challenge TikTok? #SoFiBreakUpChallenge Hashtag Videos Explained

Sofi Breakup Challenge on TikTok is a new marketing strategy of the personal-finance company.

Before understanding the challenge, let’s find out what Sofi is all about. Well, SoFi Technologies, Inc. aka Sofi provides financial products including mortgages, personal loans, investing, and many more.

Reportedly, the organization makes a revenue of $547 million. But, why are they on TikTok? Continue reading to know the story.

What Is The Sofi Breakup Challenge TikTok?

Sofi Breakup Challenge on TikTok is a campaign encouraging people to dump their banks. Well, you might have thought that this was a challenge related to breaking up with your partner. No, it’s not! Instead, the challenge focused on calling quits on your financial institution.

Moreover, Sofi has brought some interesting prizes for the ones who are ready to participate. All you have to do is share your breakup story using a catchy tune.

Indeed, the video can be of any length but you need to use @JaxWritesSongs’ song. As Valentine’s Day is approaching, SoFi seems to be celebrating the month of love hearing about people’s breakups with their banks.

Well, you need to remember that the challenge’s motive is to end your contract with your finance company. SoFi guarantees you exciting offers that your bank might never provide.

Show Biz Corner can confirm that the event is going to last for just three days. So, buckle up and start recording your break-up story right away.

Furthermore, we have come to notice that Sofi is ready to give away $75,000 to participants in reward points. Exciting thing is that the winner will receive $25,000.

Along with that, SoFi is giving a chance to everyone during the Super Bowl LVI on February 13, 2022. If you wish to follow along with the event, you can check their Twitter.

How To Do The Sofi Breakup Challenge?

Read below to know the step-by-step guide regarding how to do the Sofi Breakup Challenge.

The first thing you need to make sure of is that you have the TikTok app installed on your device. Now, get some ideas of your own to share your breakup story with your finance company.

Next, record yourself or simply show your lip syncing ability, and don’t forget to use the sound provided by SoFi, The SoFi Break Up Song. Well, you’re now ready to go!

Simply upload the video using #SoFiBreakUpChallenge. Now, all you have to do is wait until the results are out. Good luck to you!

#SoFiBreakUpChallenge Videos Explained

More than 200 people have uploaded videos using #SoFiBreakUpChallenge. Moreover, we can confirm that there are at least 4.1 billion views in those uploads. Interestingly, celebrities like Porsha Williams, Karamo Brown, and 24kGoldn have already participated in the challenge.

Reportedly, SoFi is dedicated to building meаningful аnd long-term relаtionships with their clients. Well, they have promised to prioritize you once you have moved on.