What is the target market of Netflix?
The target market for Netflix includes males and females between the ages of 17-60 and households with income levels of $30,000 and up. Netflix also appeals to different racial/ethnic groups with an assortment of foreign and international films.Click to see full answer. Then, how does Netflix do marketing?The company knows consumers’ interests and tailors the…
The target market for Netflix includes males and females between the ages of 17-60 and households with income levels of $30,000 and up. Netflix also appeals to different racial/ethnic groups with an assortment of foreign and international films.Click to see full answer. Then, how does Netflix do marketing?The company knows consumers’ interests and tailors the content it offers to each subscriber based on the data it has about them. Netflix knows the types of shows a subscriber likes to watch based on the audience member’s viewing habits. It uses this information to market similar content to the subscriber later.Additionally, who is Disney’s target market? Disney’s target market varies from children, to tweens, to teenagers and even adults – practically anyone who is young at heart. As Walt Disney himself once quoted “Your dead if you aim only for kids. In this way, what age group watches Netflix the most? Millennials and Gen-Xers were more likely to have a Netflix subscription than their older peers, which comes as no surprise given that Netflix is considered the most indispensable TV and video source among consumers aged between 16 to 34 years old.Who are Netflix competitors?There are several different competitors that threaten to chip away at market share from Netflix, including Amazon, Hulu, the upcoming streaming service from Walt Disney, as well as some of the cable channels’ subscription services.
