Who owns Bang Energy?
Bang is an American brand of energy drinks. It is made by Vital Pharmaceuticals, a corporation located in Florida. As of 2020, Bang is the third highest-selling energy drink in the United States, behind Monster and Red Bull. The brand is known for its bold public image; along with sponsoring numerous influencers on social media…
Bang is an American brand of energy drinks. It is made by Vital Pharmaceuticals, a corporation located in Florida. As of 2020, Bang is the third highest-selling energy drink in the United States, behind Monster and Red Bull.
The brand is known for its bold public image; along with sponsoring numerous influencers on social media such as TikTok and Instagram, the brand’s CEO Jack Owoc has also accumulated social media attention through the beverage’s popularity.
Who owns Bang Energy?
Bang’s parent company, Vital Pharmaceuticals, was founded in 1993 by Jack Owoc. It manufactures and distributes sports supplements and performance beverages under the brand name VPX. Other products distributed by the company include Redline, Noo Fuzion, and Meltdown.
In April 2020, PepsiCo entered an exclusive distribution agreement with VPX to distribute Bang in the United States. On November 17, 2020, the company gave PepsiCo a notice of termination, an emergency arbitrator ruled in December 2020 that Pepsi remained the exclusive distributor of Bang drinks until 2023. Bang transitioned from exclusive PepsiCo distribution in June 2022.
In August 2022, it was reported that Keurig Dr. Pepper was in talks to purchase VPX these talks fell apart shortly after the reports surfaced. However, On October 10, 2022, Bang’s parent company, Vital Pharmaceuticals, filed for Chapter 11 bankruptcy protection.
