who-owns-bliss

Who owns Bliss?

Bliss is a multi-channel spa and retail product company headquartered in Downtown New York. The company retails its line of bath, body, and skincare products through its Bliss catalog, website, Bliss spa stores, and international retailers including Target, Ulta, and Kohls. Who owns Bliss? Bliss spa was founded in 1996 by Marcia Kilgore, a Saskatchewan,…

Bliss is a multi-channel spa and retail product company headquartered in Downtown New York. The company retails its line of bath, body, and skincare products through its Bliss catalog, website, Bliss spa stores, and international retailers including Target, Ulta, and Kohls.

who-owns-blissWho owns Bliss?

Bliss spa was founded in 1996 by Marcia Kilgore, a Saskatchewan, Canada native who moved to Manhattan in 1987 to attend Columbia University. During college, she became a personal trainer to make money. Soon after she decided to go to esthetician school, largely because she had personally suffered from acne since her preteen years. She began giving facials to her friends out of her East Village apartment.

In January 2004, Starwood acquired Bliss spa from LVMH for $25 million. As part of the acquisition, Starwood launched Bliss Spas in several of its W Hotels to move its W hotel brand into the resort business. The first to be opened, that same year, was Bliss 49 in the W New York Union Square.

During the next two years, spas were opened in the company’s hotels in San Francisco, Chicago, Los Angeles, and Dallas. In April 2006, JetBlue Airways partnered with Bliss spa, to fill seats in competitive transcontinental markets. Bliss amenity kits were distributed to passengers on overnight flights between Western states and the East Coast for one year.

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