Who owns Blu Cigs?
The global headquarters of blu Cigs is located in Amsterdam. Local offices are active around the world to service all markets which sell the brand. blu offers liquids with different nicotine levels. The offering starts at 0% and increases to liquids containing up to 4.5% nicotine, depending on the market. Who owns Blu Cigs? Blu…
The global headquarters of blu Cigs is located in Amsterdam. Local offices are active around the world to service all markets which sell the brand. blu offers liquids with different nicotine levels. The offering starts at 0% and increases to liquids containing up to 4.5% nicotine, depending on the market.
Who owns Blu Cigs?
Blu is an electronic cigarette brand, produced by Fontem Ventures and owned by Imperial Brands. The brand blu sells various types of rechargeable and disposable e-cigarettes with a wide selection of flavored and unflavored liquids. Its products are available in many countries and each market offers different types of products suited to public demand and opportunities.
Lorillard Tobacco Company purchased the bluCigs brand for an estimated $135 million in April 2012 and expanded into the UK market by taking over the existing Skycig brand for $48.5 million. This makes them the first of the Big Tobacco companies to enter into the e-cigarette market.
blu eCigs had the most advertising expenses, accounting for more than 75% of the entire e-cigarette advertising in 2012. More than 60% of 2013 expenses were for blu eCigs. In 2012 blu was the first to launch a tv ad as an e-cigarette company in the United States of America.
