Who owns Colonial Penn?
The Colonial Penn Life Insurance Company is an American life insurance company based in Philadelphia, Pennsylvania. Colonial Penn, originally focused on people over 65 who became the origins of insurance provided through the American Association of Retired Persons, now known as AARP, now has a marketing campaign that is aimed at people between the age…
The Colonial Penn Life Insurance Company is an American life insurance company based in Philadelphia, Pennsylvania. Colonial Penn, originally focused on people over 65 who became the origins of insurance provided through the American Association of Retired Persons, now known as AARP, now has a marketing campaign that is aimed at people between the age of 50 and 85.
Who owns Colonial Penn?
Founded by philanthropist and AARP co-founder Leonard Davis, owned by CNO Financial Group. Colonial Penn is often known for its television commercials that target viewers aged 50 and over.
The commercials have frequently aired during The Price Is Right, The Golden Girls, and other classic TV shows as well as newer shows that are mostly oriented toward the elderly.
Celebrities have been spokespersons for the life insurance company over the years and are known as “compensated endorsers”. The original spokesman was Ed McMahon.
Other spokespeople included Lou Rawls and Joe Theismann, among others. In recent years, longtime Jeopardy! host Alex Trebek had appeared as a compensated endorser in Colonial Penn commercials, since he started using life insurance from the company in the early 1990s, and signed a long-term contract with it to do advertisements.
Trebek would often visit Colonial Penn’s headquarters in Philadelphia to meet with employees and representatives and to film commercials. Since 2018, Colonial Penn sales manager Jonathan Lawson has appeared as a pitchman in the commercials while Trebek was unavailable at times due to health issues.
