Who owns Crunch Fitness?
Crunch Fitness is a U.S.-based brand of over 400 franchised and corporate-owned fitness clubs located in the United States, Canada, Spain, Portugal, Costa Rica, and Australia. Who owns Crunch Fitness? The crunch was founded in NYC’s Greenwich Village in 1989 by Doug Levine, a former stockbroker. Crunch began as a fitness studio in a small…
Crunch Fitness is a U.S.-based brand of over 400 franchised and corporate-owned fitness clubs located in the United States, Canada, Spain, Portugal, Costa Rica, and Australia.
Who owns Crunch Fitness?
The crunch was founded in NYC’s Greenwich Village in 1989 by Doug Levine, a former stockbroker. Crunch began as a fitness studio in a small basement. Levine came up with the “No Judgments” philosophy to remove the intimidation factor from going to the gym as well as combining this model with entertainment and diverse offerings, keeping members inspired to work out.
On July 1, 2019, it was announced that private-equity firm TPG was acquiring Crunch Fitness through its growth-equity unit. Of Crunch Fitness’ 405 clubs in the United States and five other countries, 92% are franchises. On August 25, 2021, Pegula Sports & Entertainment announced a multi-year extension with Crunch Fitness as an Official Partner of the Buffalo Bills.
Also in 2021, Crunch partnered with Olivia Newton-John to raise money for Cancer treatment research. During this partnership, Crunch set a Guinness World Record for the most people simultaneously performing lying lateral leg raises.
