Who owns Drunk Elephant?
Since 2012, Drunk Elephant has pioneered a philosophy that is as radical as it is simple. Get rid of anything that is irritating, sensitizing, disruptive, or inflammatory, and replace it with smart, biocompatible ingredients that the skin recognizes and embraces. Who owns Drunk Elephant? Tiffany Masterson, Houston-based chief creative officer of Drunk Elephant founded the…
Since 2012, Drunk Elephant has pioneered a philosophy that is as radical as it is simple. Get rid of anything that is irritating, sensitizing, disruptive, or inflammatory, and replace it with smart, biocompatible ingredients that the skin recognizes and embraces.
Who owns Drunk Elephant?
Tiffany Masterson, Houston-based chief creative officer of Drunk Elephant founded the company in 2012 with a clear mission, to simplify skin care with effective ingredients and eliminate the use of those she deemed “the suspicious six.” To make things even easier.
Drunk Elephant formulas are designed to be mixed into a product, a smoothie, before applying, effectively removing the concept of layering your skincare from the equation. And it’s been a hit: Drunk Elephant is a top-selling brand at Sephora and Ulta and was acquired by Shiseido in 2019.
Lately, Masterson has been basking in the glow of the brand’s newest launch, the A-Gloei Retinol Oil. It’s been exciting to see people, especially younger people, so excited about retinol,” says Masterson. Three or four years ago, it felt like it was still stuck in that dermatologist-prescription, more-mature-skin category.
