Who owns Goat?
GOAT, named after the phrase, greatest of all time, plans to use its cash hoard to expand its footprint and step deeper into streetwear and designer clothing, further differentiating the firm from its biggest reseller competitors, including Detroit-based StockX, which bills itself as the Wall Street of cool sneakers and luxury goods. GOAT had its…
GOAT, named after the phrase, greatest of all time, plans to use its cash hoard to expand its footprint and step deeper into streetwear and designer clothing, further differentiating the firm from its biggest reseller competitors, including Detroit-based StockX, which bills itself as the Wall Street of cool sneakers and luxury goods.
GOAT had its stumbles, too. In 2015, not long after the company was founded, a Black Friday stunt to sell a limited number of rare shoes at retail price backfired when GOAT’s app repeatedly crashed, leaving shoppers irate.
Who owns Goat?
Eddy Lu is a co-founder and the CEO of Los Angeles-based GOAT Group, a website for selling and reselling sneakers and luxury apparel. GOAT Group was born out of that in 2015. Since then, what started as a Los Angeles sneaker reseller platform has expanded into luxury apparel sales, with 30 million members and 600,000 sellers in 170 countries.
In June, big-name investors injected an additional $195 million into GOAT, bringing the total raised since 2015 to $392.6 million and its valuation to $3.7 billion, more than double the valuation from its previous funding round in September.
