Who owns Juvia’s Place?
Juvia’s Place has grown into one of the most talked about Black-owned beauty brands globally, with several million followers and subscribers on Instagram, YouTube, and her blog. Called Tribe Talk, she networks with well-known beauty influencers and shares tips, trends, inspiration, and tutorials. Who owns Juvia’s Place? Necessity and inspiration spawned the creation of Juvia’s…
Juvia’s Place has grown into one of the most talked about Black-owned beauty brands globally, with several million followers and subscribers on Instagram, YouTube, and her blog. Called Tribe Talk, she networks with well-known beauty influencers and shares tips, trends, inspiration, and tutorials.
Who owns Juvia’s Place?
Necessity and inspiration spawned the creation of Juvia’s Place. Founder Chichi Eburu struggled to find makeup suited for her deep skin tone. What was available were muted colors and products that didn’t enhance the true richness of her skin tone.
Eburu started by selling makeup tools, it was the easiest way to enter the beauty industry and raise capital for her broader goal– a desire to make makeup that looked gorgeous on dark, deep skin tones. As she continued to grow her beauty tools business, she fortified the vision board for Juvia’s Place. The board was inclusive and inspired by Africa, Queens like Nefertiti and Cleopatra, and rebels and rulers of Africa that used makeup to not only accentuate their beauty,
In 2016, she launched her signature makeup line “Juvia’s Place”, named after her two children, son “Juwa” and daughter “Olivia.” The eyeshadow palette The Nubian, inspired by the beauty of Queen Nefertiti and featuring her likeness on the package, was the first makeup product to launch.
