Who owns Leo Burnett?
Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., is an American advertising company, Andrew Swinand became CEO in 2017. Who owns Leo Burnett? Leo Burnett Company, Inc. was founded on August 5, 1935, in Chicago by Leo Burnett, who had three accounts to start. In 1944, the agency opened a branch office…
Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., is an American advertising company, Andrew Swinand became CEO in 2017.
Who owns Leo Burnett?
Leo Burnett Company, Inc. was founded on August 5, 1935, in Chicago by Leo Burnett, who had three accounts to start. In 1944, the agency opened a branch office in New York City. In February 1967, the founder transferred all of his voting stock to a charitable organization. Billings were then “nearing $250 million”
In September 2002, the company was acquired by Publicis Groupe, the world’s third-largest advertising agency holding group and one of the largest agency networks. Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris.
The Pillsbury Doughboy was created for the Pillsbury Company by Rudy Perz, a copywriter for Leo Burnett. Agency employee Tom Rogers created the character Charlie the Tuna for StarKist Tuna. The ad campaign added the phrase “Sorry Charlie” to the American lexicon.StarKist still uses the spokes fish to represent the brand.
In 2019, Brazilian-based subsidiary Leo Burnett Tailor Made engaged in product placement on Wikipedia, in which they placed images advertising The North Face products on Wikipedia, and advertised that they had done so in a video posted on YouTube.
