Who owns Mrs Fields Cookies?
Mrs. Fields Cookies Inc. is an American franchisor in the snack food industry, with Mrs. Fields and TCBY as its core brands. Through its franchisees’ retail stores, it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the United States and the largest retailer of soft-serve frozen yogurt in…
Mrs. Fields Cookies Inc. is an American franchisor in the snack food industry, with Mrs. Fields and TCBY as its core brands. Through its franchisees’ retail stores, it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the United States and the largest retailer of soft-serve frozen yogurt in the country.
Who owns Mrs. Fields Cookies?
Mrs. Fields Cookies was founded by Debbi Fields in the late 1970s. She and her husband Randy opened their first of many stores in 1977 in Palo Alto, California, selling homemade-style cookies which quickly grew in popularity. Stalls were located in many U.S. airports and shopping malls. In 1982, they moved their headquarters to Park City, Utah.[5] In the early 1990s, the company was sold to an investment firm.
Mrs. Fields Cookies is currently owned by, Famous Brands International, an omnichannel branded food company that owns and manages two category-defining, iconic brands, Mrs. Fields and TCBY. The Company markets and distributes its products such as cookies, frozen yogurt, brownies, berries, and cakes, through its franchising, gifting, and licensing business segments.
