Who owns Popshelf?
Popshelf is a new retail concept that offers home furnishings, health and beauty items, home cleaning supplies, arts and crafts, and party goods, with 95% of items priced at $5 or less. The first two Popshelf locations were launched in Nashville, Tennessee in late 2020 Who owns Popshelf? Popshelf is a new and rapidly expanding…
Popshelf is a new retail concept that offers home furnishings, health and beauty items, home cleaning supplies, arts and crafts, and party goods, with 95% of items priced at $5 or less. The first two Popshelf locations were launched in Nashville, Tennessee in late 2020
Who owns Popshelf?
Popshelf is a new and rapidly expanding retail concept launched in 2020 that focuses on home furnishings, party supplies, beauty products, and more items that appeal primarily to suburban women. The stores are large, at 9,000 square feet each, continually refreshed with seasonal and other new merchandise, and feature limited-time specials. Popshelf is owned and operated by Dollar General, the ubiquitous dollar store.
Popshelf represents a new strategy by Dollar General to reach a different demographic of a shopper than its traditional dollar store clientele. Popshelf is presented as a haven for suburban moms looking for affordable but nice items on a budget.
Popshelf launched with two stores in Tennessee in October 2020 and has since ramped up to 65 stores nationwide, with plans for an aggressive expansion through 2025. According to a company press release, the plan is for 100 additional store openings in 2022 and 1000 additional store locations by 2025.
