Who owns Progresso Soup?
Throughout the 1970s and 1980s, Progresso became known for its remarkable soups, with the classic slogan, “Make it Progresso or Make it Yourself. Progresso emerged from the merging of two prominent Italian importing companies in New Orleans, Louisiana. In 1925, Vincent Taormina, who had traveled east to start a tomato-importing business, and Giuseppe Uddo merged…
Throughout the 1970s and 1980s, Progresso became known for its remarkable soups, with the classic slogan, “Make it Progresso or Make it Yourself.
Progresso emerged from the merging of two prominent Italian importing companies in New Orleans, Louisiana. In 1925, Vincent Taormina, who had traveled east to start a tomato-importing business, and Giuseppe Uddo merged their companies. Vincent’s family owned the “Taormina Brothers Grocery” of New Orleans, Louisiana. Frank had emigrated from Italy and joined his cousin Vincent in the venture.
Who owns Progresso Soup?
Progresso, a brand of General Mills, is an American food company that produces canned soups, canned beans, broths, chili, and other food products. Through the decades, his business grew into a warehouse, a small grocery store, and eventually a factory that produced America’s first authentically Italian canned foods.
For the last 20 years, Progresso soup has been seen as an upmarket alternative to market leader Campbell, and as a meal replacement. Progresso cans were both larger than Campbell’s cans and came “ready-to-heat” rather than being condensed, which helped them attain popularity before Campbell’s released the competitive and similar “Chunky” line of products.
