Who owns Shop Cider?
Since launching in 2020, Shop Cider has already built a strong community of digital-native consumers who resonate with the company’s pre-order model which helps achieve a zero-inventory future. Delivering a long tail of selection without sacrificing speed is extremely difficult, and is exactly what sets Cider apart from others. Who owns Shop Cider? Cider is…
Since launching in 2020, Shop Cider has already built a strong community of digital-native consumers who resonate with the company’s pre-order model which helps achieve a zero-inventory future. Delivering a long tail of selection without sacrificing speed is extremely difficult, and is exactly what sets Cider apart from others.
Who owns Shop Cider?
Cider is a fast-fashion app founded by Michael Wang in Hong Kong in 2020 that is currently growing rapidly. Wang also co-founded the now-defunct fashion rental app Closet, in which Alibaba, and others, invested a total of USD 70m. In the first half of the year, Cider recorded over two million downloads in the U.S. alone, an increase of 1,686 percent over last year.
In addition, Cider is building community through community chatrooms, styling tutorials, and delightful wishlist giveaways. Furthermore, there are mounting suspicions that Cider is engaging in dropshipping, simply buying products from AliExpress and subsequently shipping them via the platform.
Everything is produced in and shipped from China, kipping the middleman entirely and sourcing directly from factories. The key to Cider’s designs is real-time retail. As with Shein, clothes can be conceived, designed, and produced within three to seven days. This makes Cider incredibly agile when it comes to new trends and could, for example, copy luxury fashion styles that top influencers are promoting on Instagram.
