Who owns Sofitel?
Sofitel worked with fashion designers to create the So Sofitel artsy hotels, Kenzo Takada for the Sofitel So Mauritius, Christian Lacroix for the Sofitel So Bangkok, Karl Lagerfeld for the Sofitel So Singapore, and Polpat Asavaprapha for the Sofitel So Hua Hin. Who owns Sofitel? Accor is a French hotel chain of luxury hotels based…
Sofitel worked with fashion designers to create the So Sofitel artsy hotels, Kenzo Takada for the Sofitel So Mauritius, Christian Lacroix for the Sofitel So Bangkok, Karl Lagerfeld for the Sofitel So Singapore, and Polpat Asavaprapha for the Sofitel So Hua Hin.
Who owns Sofitel?
Accor is a French hotel chain of luxury hotels based in Paris, France, and owned by Accor since 1980. Founded in 1964 in France, Sofitel quickly developed worldwide to reach more than 200 properties. In 2008, Sofitel became a brand of luxury hotels only, downsized its property count to 89, and created new brands. Sofitel had 120 properties by 2012.
In 2005, Accor North America decided to apply a joint-venture model on the ownership of 6 of its 11 North American Sofitel properties to develop new growth opportunities. Then in 2007, the brand underwent a global overhaul. The number of hotels was reduced by 50% and a high-end offer around the Sofitel brand inspired by the French Art de Vivre was developed.
