Who owns Vuori Clothing?
The global athleisure market is set to grow by over $150 billion from 2020 to 2025. These numbers, as lucrative as they may seem, were not the reason why Joe Kudla started Vuori, though. Vuori designs and sells a variety of clothes and accessories including t-shirts, leggings, pants, shorts, long sleeves, socks, and so much…
The global athleisure market is set to grow by over $150 billion from 2020 to 2025. These numbers, as lucrative as they may seem, were not the reason why Joe Kudla started Vuori, though. Vuori designs and sells a variety of clothes and accessories including t-shirts, leggings, pants, shorts, long sleeves, socks, and so much more. Those designs are either sold via the firm’s online and physical retail shops as well as via partner merchants such as Nordstrom or REI.
Who owns Vuori Clothing?
Joe Kudla is the founder of the apparel brand Vuori. Based in California, Vuori has taken the activewear market by storm, growing a loyal customer base and a retail portfolio that spans 13 locations across California, Colorado, and Arizona. Today the brand is known for its super soft fabrics and versatile product range that can be worn by consumers wherever their day takes them.
Joe launched Vuori in an attempt to heal his body after years of playing football and lacrosse in college. Following the advice of a friend, he started attending Yoga classes, where he soon began to notice the kind of clothing people were wearing. Taking cues from Lululemon and Patagonia, he saw a gap in the marketplace for a brand catering specifically to men and so Vuori was born.
