Movie pro shares ideas on how to bring fans back to theaters

Sony Photos Classics co-head Tom Bernard — who’s heading to the Oscars this weekend with Pedro Almodóvar’s “Parallel Moms” — has some novel concepts about getting moviegoers again into the theaters.

“I wish to see a variety of main theater chains put collectively a ‘carry a buddy again to the films without cost,’ I’d prefer to see Tuesday night time film reductions,” Bernard informed us at a Cinema Society screening of “Mothering Sunday.”

“There are all these little gimmicks that get individuals again to the theater. And when you see a film on the massive display, it’s simply not like watching it in your TV.”

Bernard — who has 41 Oscar wins and 181 nominations below his belt — additionally famous how one main theater chain has been sending out emails which have been efficient.

“You’re getting an e mail that’s nearly personalised, like ‘Hey Tom, what are you doing this weekend? There may be an artwork film you may like.’ . . . The theaters have the information.”

Tom Bernard standing in front of giant Oscar statue
Sony Photos Classics co-founder Tom Bernard has some concepts to get individuals again in theaters.
Getty Photographs for The Of

The Movement Image Affiliation’s theme report states that the US and Canadian field workplace reached $4.5 billion in 2021. That’s up 105 p.c from 2020, nevertheless it’s nonetheless decrease than it was earlier than the COVID-19 pandemic, reports Deadline.

Bernard confirmed there was a shift in viewers tastes for high-end movies. “Persons are in search of one thing mild and [to] change the temper of the final two years,” he mentioned.

“Mothering Sunday” stars Olivia Colman, Colin Firth and Odessa Younger. Different visitors on the star-studded screening included Pablo Schreiber, Bennett Miller, Jennifer Beals and Gina Gershon.


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