Movie pro shares ideas on how to bring fans back to theaters
Sony Photos Classics co-head Tom Bernard — who’s heading to the Oscars this weekend with Pedro Almodóvar’s “Parallel Moms” — has some novel concepts about getting moviegoers again into the theaters. “I wish to see a variety of main theater chains put collectively a ‘carry a buddy again to the films without cost,’ I’d prefer to…
Sony Photos Classics co-head Tom Bernard — who’s heading to the Oscars this weekend with Pedro Almodóvar’s “Parallel Moms” — has some novel concepts about getting moviegoers again into the theaters.
“I wish to see a variety of main theater chains put collectively a ‘carry a buddy again to the films without cost,’ I’d prefer to see Tuesday night time film reductions,” Bernard informed us at a Cinema Society screening of “Mothering Sunday.”
“There are all these little gimmicks that get individuals again to the theater. And when you see a film on the massive display, it’s simply not like watching it in your TV.”
Bernard — who has 41 Oscar wins and 181 nominations below his belt — additionally famous how one main theater chain has been sending out emails which have been efficient.
“You’re getting an e mail that’s nearly personalised, like ‘Hey Tom, what are you doing this weekend? There may be an artwork film you may like.’ . . . The theaters have the information.”
The Movement Image Affiliation’s annual theme report states that the US and Canadian field workplace reached $4.5 billion in 2021. That’s up 105 p.c from 2020, nevertheless it’s nonetheless decrease than it was earlier than the COVID-19 pandemic, reports Deadline.
Bernard confirmed there was a shift in viewers tastes for high-end movies. “Persons are in search of one thing mild and [to] change the temper of the final two years,” he mentioned.
“Mothering Sunday” stars Olivia Colman, Colin Firth and Odessa Younger. Different visitors on the star-studded screening included Pablo Schreiber, Bennett Miller, Jennifer Beals and Gina Gershon.
