Netflix has announced today in a blog post that it will soon be deleting accounts that have not watched any video on their platform for a year.
The firm also stated that, it will soon start canceling subscriptions of those who have stopped watching contents for more than two years.
According to the streaming service, it will begin sending notifications to users who have been inactive to ask them if they still want to continue their subscription. If Netflix did not get a reply from the users, their accounts will be permanently terminated.
“You know that sinking feeling when you realize you signed up for something but haven’t used it in ages? At Netflix, the last thing we want is people paying for something they’re not using.” Netflix’s Edi Wu wrote in a blog post.
However, Netflix says, reactivating services will always be a breeze for customers whose accounts may be cancelled. Also, all accounts that may be deactivated can still retain their existing favorites, viewing preferences, profiles, and other details upon subscription.
Netflix has also stated that, the number of people whose accounts may be deactivated are in the hundred thousands of it’s total users.