What is spatial convenience in marketing?
SPATIAL CONVENIENCE The degree to which the marketing channel makes it easy for customers to purchase the product. PRODUCT VARIETY The assortment breadth provided by the marketing channel. Normally customer prefer greater assortment because more choices increase the chance of finding what they need.Click to see full answer. Regarding this, what are service outputs in…
SPATIAL CONVENIENCE The degree to which the marketing channel makes it easy for customers to purchase the product. PRODUCT VARIETY The assortment breadth provided by the marketing channel. Normally customer prefer greater assortment because more choices increase the chance of finding what they need.Click to see full answer. Regarding this, what are service outputs in a marketing channel?Service outputs are the productive outputs of the marketing channel that consumers value and desire. A channel that provides goods in very large quantities with a lower level of service, such as Costco, will generally offer them at a lower cost.One may also ask, why do marketing channels exist? Marketing channel intermediaries exist because they offer value in making goods and services more available and accessible to the targeted markets. Distribution and marketing Channels are very important because they are the ones who help us find the products and services that we greatly need. Hereof, why are the four primary service outputs of spatial convenience? The four primary service outputs of spatial convenience, lot size, waiting time, and product variety are important to logistic management with the simply reason to eliminate “discrepancies” of space, time, quantity, and assortment.How do marketing channels routinized decisions and work?Routinization refers to the means by which transaction processes are standardized to improve the flow of goods and services through marketing channels. Organizations strive to ensure that all market offerings they produce are eventually converted into goods and services consumed by members of their target market.
