What is the target market for Pepsi?
Target Markets: The primary target group of PepsiCo for its Pepsi line of products are people in the age group of 13-34. It also targets people that are athletes and overweight (PepsiCo 2010). Pepsi has a distinctive style of portraying times in their ad campaigns.Click to see full answer. Also asked, what is the marketing…
Target Markets: The primary target group of PepsiCo for its Pepsi line of products are people in the age group of 13-34. It also targets people that are athletes and overweight (PepsiCo 2010). Pepsi has a distinctive style of portraying times in their ad campaigns.Click to see full answer. Also asked, what is the marketing strategy of Pepsi?Segmentation is the important strategy which helps the brand in targeting the specific group of customers with differentiated offerings. Pepsi is the mass market product which uses undifferentiated targeting strategies in order to be competitive and increase its sales.Also, what is PepsiCo strategy? PepsiCo uses cost leadership as its primary generic competitive strategy. This generic strategy focuses on cost minimization as a way to improve PepsiCo’s financial performance and overall competitiveness. For example, to compete against Coca-Cola products, PepsiCo offers low prices based on low operating costs. In this regard, who is Coca Cola’s target market? Coca-Cola has no specific target market, according to MarketMixx.com. Most of the target marketing is geared towards young people, but some advertising is tailored for older people. The company has set certain limitations when it comes to target marketing. Coca-Cola targets mostly people who are 12 years old or older.Who are Pepsi’s customers?Our primary customers include wholesale and other distributors, foodservice customers, grocery stores, drug stores, convenience stores, discount/dollar stores, mass merchandisers, membership stores and authorized independent bottlers.
