Who owns Biosteel?
BioSteel Sports Nutrition Inc. is a Canadian company based in Toronto that produces dietary supplement products for athletes and exercise enthusiasts. BioSteel and the Athlete Institute launched the high school BioSteel All-Canadian Basketball Game. Who owns Biosteel? Matt Nichol, former Toronto Maple Leaf’s strength and conditioning coach, developed BioSteel’s original non-commercial version of a high-performance…
BioSteel Sports Nutrition Inc. is a Canadian company based in Toronto that produces dietary supplement products for athletes and exercise enthusiasts. BioSteel and the Athlete Institute launched the high school BioSteel All-Canadian Basketball Game.
Who owns Biosteel?
Matt Nichol, former Toronto Maple Leaf’s strength and conditioning coach, developed BioSteel’s original non-commercial version of a high-performance sports mix of amino acids and electrolytes. The mix contains beets, which makes it pink in color.
He worked with a team of scientists to ensure the mixture was safe for professional and Olympic athletes. BioSteel was officially founded in 2009 by John Celenza and former NHL player Mike Cammalleri, and its BioSteel Sports HPSD was originally sold exclusively to professional teams and franchises.
In October 2019, it was announced that Canopy Growth, a Canadian cannabis producer, had acquired a 72% stake in BioSteel, paving the way to introduce CBD-infused BioSteel products to the market. Canopy Growth Corporation, formerly Tweed Marijuana Inc., is a cannabis company based in Smiths Falls, Ontario. In April 2019, Canopy was the world’s largest cannabis company, based on the value of all shares, or market capitalization.
