Who owns Florence by Mills?
Currently, Florence by Mills’ range of paraben and sulfate-free, vegan products are available through its e-commerce platform, as well as through Ulta and UK retailer Boots. Who owns Florence by Mills? Actress and entrepreneur Millie Bobby Brown have purchased a majority stake in Florence by Mills, the Gen-Z clean beauty and skincare brand launched in…
Currently, Florence by Mills’ range of paraben and sulfate-free, vegan products are available through its e-commerce platform, as well as through Ulta and UK retailer Boots.
Who owns Florence by Mills?
Actress and entrepreneur Millie Bobby Brown have purchased a majority stake in Florence by Mills, the Gen-Z clean beauty and skincare brand launched in 2019.
Beach House Group, the brand incubator that helped develop and launch Florence by Mills, has sold a majority of its equity stake to the Brown family. The group will now serve as a minority shareholder, and Paula Pontes will stay on as the brand’s chief executive officer,
“We loved being partners with Millie in the first phase of her vision for Florence by Mills, which focused on beauty,” PJ Brice, Beach House Group’s chief executive officer told WWD.
florence is made with love by millie bobby brown (a.k.a. mills). mills have sat in hundreds of makeup chairs—everything she’s learned along the way has shown her that beauty is all about loving and expressing ourselves. that’s why she named Florence after her great-grandma, a woman who embraced herself and did things that made her happy all her life.
