Who owns Bottega Veneta?
Bottega Veneta is an Italian luxury fashion house based in Milan, Italy. Its product lines include ready-to-wear, handbags, shoes, accessories, and jewelry, and it licenses its name and branding to Coty, Inc. for fragrances. Who owns Bottega Veneta? Bottega Veneta was established in 1966 in Vicenza, Italy by Michele Taddei and Renzo Zengiaro. Crafting artisanal…
Bottega Veneta is an Italian luxury fashion house based in Milan, Italy. Its product lines include ready-to-wear, handbags, shoes, accessories, and jewelry, and it licenses its name and branding to Coty, Inc. for fragrances.
Who owns Bottega Veneta?
Bottega Veneta was established in 1966 in Vicenza, Italy by Michele Taddei and Renzo Zengiaro. Crafting artisanal leather goods, the brand developed a distinctive leather weaving design, the Intrecciato, which instantly became Bottega Veneta’s iconic look. “When your initials are enough” became the brand’s historic slogan because the crafted Intrecciato made Bottega Veneta’s products immediately recognizable, and its logo only appeared discreetly on the inside of its products.
Moving on to 2001, Gucci a subsidiary of Kering, acquired Bottega Veneta for $156 million. The following May, Patrizio di Marco was appointed CEO, and in June Tomas Maier was creative director. Vogue coined the term “stealth wealth” to describe the brand’s new style.
The brand launched a fashion jewelry line in 2002, followed by a fine jewelry line in 2006. By 2005, the company was profitable again. From 2001 to 2010, Bottega Veneta’s sales grew 15-fold. Bottega Veneta presented its first women’s ready-to-wear runway show in February 2005 and its first men’s runway show in June 2006.
