Who Owns Florida’s Natural?
Florida’s Natural Growers is an agricultural cooperative based in Lake Wales, Florida. In 1933, Florida’s Natural was founded as Florida Citrus Canners Cooperative. Consumer demand shifted to ready-to-drink orange juice in the 1960s, and frozen concentrate sales declined while demand for chilled juices increased. The cooperative took the name Citrus World in 1969 and in…
Florida’s Natural Growers is an agricultural cooperative based in Lake Wales, Florida. In 1933, Florida’s Natural was founded as Florida Citrus Canners Cooperative. Consumer demand shifted to ready-to-drink orange juice in the 1960s, and frozen concentrate sales declined while demand for chilled juices increased.
The cooperative took the name Citrus World in 1969 and in 1998 adopted the current name, Florida’s Natural Growers. Florida’s Natural Company opened the “Grove House”, a visitor’s center across the street from it’s Lake Wales, Florida processing plant in 2001.
Florida’s Natural Company’s primary marketing strategy is to differentiate itself from main competitors Simply Orange, Minute Maid and Tropicana.
Florida’s Natural Growers was the only national orange juice maker that used only US-grown fruit grown by its cooperative members in Florida in its products; however, this policy changed beginning in May 2022. Florida’s Natural products included concentrated orange juice from Mexico.
Who Owns Florida’s Natural?
Florida’s Natural is owned by 1,100 grower members currently.
