Who owns Venus Razors?
Explore the collection of Venus razors, blades, shave gel, electric devices, and more, all designed especially for women.P&G has been trying to rejuvenate Gillette and Venus, its razor brand for women, through new marketing campaigns aimed at millennials and Generation Z. Who owns Venus Razors? Procter & Gamble is launching a major extension to its…
Explore the collection of Venus razors, blades, shave gel, electric devices, and more, all designed especially for women.P&G has been trying to rejuvenate Gillette and Venus, its razor brand for women, through new marketing campaigns aimed at millennials and Generation Z.
Who owns Venus Razors?
Procter & Gamble is launching a major extension to its Venus women’s razor range, which will be backed with the brand’s biggest TV spend in the UK. Venus Breeze is expected to launch imminently.
The range has a bar of shaving gel built into the cartridge, which P&G claims will eliminate the need for separate shaving gel. It is the first major launch under the Venus brand since P&G acquired Gillette just over three years ago.
Venus Breeze, which is already available in the UK, will be backed by an estimated £10m TV campaign as part of a “full holistic marketing plan”. A television ad, created by BBDO New York, will break on March 1 and will be followed by press and radio ads beginning in April.
P&G has said that it planned to exploit Gillette’s expertise in marketing to women, historically about 80% of P&G’s customers, and brand extensions, such as shaving products and body lotions, were expected.
